There are two alternative pathways to persuading others. One leads us to evaluate the merits of the persuasive arguments carefully and thoughtfully. This is known as the

There are two alternative pathways to persuading others. One leads us to evaluate the merits of the persuasive arguments carefully and thoughtfully. This is known as the

There are two alternative pathways to persuading others. One leads us to evaluate the merits of the persuasive arguments carefully and thoughtfully. This is known as the



a. central route.

b. peripheral route.

c. afferent route.

d. efferent route.



Answer: a


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