There are two alternative pathways to persuading others. One leads us to respond to persuasive arguments on the basis of quick judgments. This is known as the

There are two alternative pathways to persuading others. One leads us to respond to persuasive arguments on the basis of quick judgments. This is known as the



a. central route.

b. peripheral route.

c. afferent route.

d. efferent route.



Answer: b


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