In Petty and Cacioppo's (1986) elaboration-likelihood model:

In Petty and Cacioppo's (1986) elaboration-likelihood model:


A. a peripheral route is used when elaboration is high and information processing is high.
B. a central route is used when the message is delivered in visual form.
C. a central route is used when elaboration is low and information processing is low.
D. a peripheral route is used when attention to the argument of a message is low.


Answer: D


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