Brett was listening to his favourite rock band while reading a magazine advertisement for a new body lotion 'designed to make your partner crazy for you!' Sonia read the same advertisement in a quiet corner of the room. Brett thought he had better check out this new body lotion, but Sonia had forgotten about it as she turned the next page. This sounds very much like the effects of:
A. the mere exposure effect
B. classical conditioning
C. instrumental conditioning
D. observational learning
Answer: B