According to the Elaboration Likelihood Model, motivation and ability influence how much a person thinks about a persuasive message. Which of the following factors was discussed as one the affects motivation to think?

According to the Elaboration Likelihood Model, motivation and ability influence how much a person thinks about a persuasive message. Which of the following factors was discussed as one the affects motivation to think?


A) personal relevance
B) distraction
C) fatigue
D) knowledge about the issue


Answer: A) personal relevance


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