An investigator wants to see whether packaging information affects the way people rate breakfast cereal. The same cereal is put in three packages: (a) a brown box that says, "To start your day off with a smile"; (b) a yellow box that says, "For extra energy all day"; and (c) a white box that says, "Fortified with B complex and iron." In this study the
a. kind of cereal is confounded with colour of the box.
b. package information is confounded with colour of the box.
c. package information is confounded with colour blindness.
d. package information is confounded with kind of cereal.
Answer: package information is confounded with colour of the box.