When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and the flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and the flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?

When Sam went looking for a new car, he met a beautiful saleswoman who described the beauty of the car and the flashiness, and how good Sam would look driving it. She did not mention the poor gas mileage, the exorbitant price, and the poor road performance. Sam made a snap decision to buy the car from the persuasive saleswoman. Sam was using which alternative pathway in making a decision?



a. the central route

b. the peripheral route

c. the afferent route

d. the efferent route



Answer: b


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