A politician wants to be re-elected in his district. The politician knows that half the constituents favour a political platform that focuses on climate change but wants to influence the attitudes of the other half of the constituents. Which of the following campaign approaches would be most likely to influence those still undecided on climate change?
a. emphasizing improvement that can be made in a few months or years
b. emphasizing the 'global environment'
c. creating a documentary of facts on climate change and airing it during prime-time viewing hours
d. creating an ad campaign showing how climate change is already adversely affecting people halfway around the world
Answer: a