To test the Elaboration Likelihood Model, Petty and his colleagues (1981) gave participants a persuasive message in favor of mandatory comprehensive exams for university students. They found that participants who thought exams would start in one year were more persuaded by ________, indicating _______ route persuasion.
A) strong compared to weak arguments; central
B) a high compared to low expertise source; central
C) strong compared to weak arguments
D) a high compared to low expertise source; peripheral
Answer: A) strong compared to weak arguments; central