Psychology MCQ
Social Psychology Chapter 4
An old advertisement for Dove ice cream bars touted the bars as "sinfully" delicious—so delicious that they should be banned or forbidden. The advertisement, which sought to make the bars seem as attractive to people as possible, was apparently playing on ____.
An old advertisement for Dove ice cream bars touted the bars as "sinfully" delicious—so delicious that they should be banned or forbidden. The advertisement, which sought to make the bars seem as attractive to people as possible, was apparently playing on ____.
An old advertisement for Dove ice cream bars touted the bars as "sinfully" delicious—so delicious that they should be banned or forbidden. The advertisement, which sought to make the bars seem as attractive to people as possible, was apparently playing on ____.
a. reactance
b. the status quo bias
c. the certainty effect
d. risk aversion
Answer: A
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